In an era where customer expectations are higher than ever, component manufacturers can no longer afford to sit back and wait for business to come to them. CELUS enables component manufacturers to unlock new business opportunities by supporting engineers better. With a clear understanding of how their component is being used and where they may be missing opportunities, manufacturers can better maximize their business potential.
In the competitive world of component manufacturing, understanding your customers' needs is the key to staying ahead. Yet, many component manufacturers are left in the dark about how their products are ultimately used by end customers. Sales data can show if and when their products are purchased, but absent of deeper analytics, it’s anyone’s guess as to where, how or why those components are being used. This lack of insight into customer behavior and their specific needs leaves manufacturers with limited opportunities to build stronger, more strategic relationships.
Proactive manufacturers want to get in earlier in the manufacturing process, not just when the product is being purchased, but as customers begin to conceptualize and design their systems. Manufacturers aiming to maximize customer support can do so by better understanding their customers' needs and challenges. That way, they can provide more targeted solutions and add value at every stage of the product lifecycle – from design to implementation.
CELUS has developed a game-changing design platform created to bridge the gap between component manufacturers and their end customers. It helps manufacturers understand the broader context of how their products fit into end customers’ designs and systems – which functionalities and applications their components are used for; what other components are used alongside theirs; who their competitors are, and their own position in their marketspace.
Among the benefits of the analytical capabilities of the CELUS Design Platform are:
- Increase business share: By understanding how their components fit into their customers' designs and systems, manufacturers can approach customers with relevant, customized offerings that address their specific needs.
- Target new opportunities: With insights into gaps in the market, manufacturers can identify where they are missing out on potential business and focus on capturing these opportunities.
- Strategic approach to sales: Armed with competitive intelligence and a deeper understanding of customer needs, manufacturers can approach opportunities with a more strategic mindset, offering solutions that are better aligned with what customers are seeking.
The old model of reactive sales and limited visibility into customer needs simply doesn’t work anymore. CELUS helps manufacturers turn their understanding of customer requirements into actionable opportunities, giving them the tools to support their customers better and more proactively.
The CELUS Design Platform is the next-generation approach to helping component manufacturers gain valuable insights into how their products are used, allowing them to establish themselves as leaders in their field, driving growth and building stronger, more strategic relationships with their customers.
To find out more about how CELUS helps you maximize opportunities to support your customers’ requirements, visit company representatives in booth no. 550 in hall 4 at the embedded world Exhibition&Conference at the Exhibition Centre Nuremberg, Germany March 11-13 2025. Attendees can contact sales@celus.io to set up an appointment or visit us at embedded world 2025.
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