Why CUBO™ Engagement is a Smarter Strategy for Component Manufacturers

In the fast-paced world of electronics design, staying ahead of the curve is critical. Component manufacturers are increasingly seeking innovative ways to engage with design engineers, showcase their products and drive adoption. This is where CUBO™ Engagements come into play, enabling component manufacturers to better connect with engineers while accelerating the design process.

What is a CUBO?

A CUBO is a digital representation of a component’s application, combining technical details and constraints. It is a set of components that together provide a function for use as a part of a bigger circuit and goes beyond traditional datasheets by offering interactive, structured information that engineers can directly implement in their designs.

As a ready-made solution for an electronic device or system, showing how to use specific components in conjunction with functionalities, a CUBO makes it easier for engineers to create their own projects quickly and reliably. It provides specifications, schematics, netlists, and CAD-ready files, ensuring compatibility and reducing manual design effort.

CUBOs are pre-engineered solutions that demonstrate how specific components can be integrated into end products.

What are CUBO™ Engagements?

A CUBO engagement is the process of collaboration between component manufacturers and the CELUS Design Platform to transform their products into CUBOs. Through this partnership, manufacturers ensure that their components are represented as interactive, reusable design elements, ready for engineers to explore and integrate into projects directly.

This engagement doesn’t just digitalize components - it enhances their usability by embedding them into a seamless workflow that engineers rely on for efficient design.

CELUS’ current portfolio includes CUBOs and components from various manufacturers like Blues and Würth Elektronik, offering immense value to engineers (users). To further enhance this ecosystem, via CUBO Engagements, CELUS aims to partner with component manufacturers and suppliers. This partnership program will enable manufacturers to either independently create and manage CUBOs or leverage CELUS expertise to do so.

The Value for Component Manufacturers

CUBOs allow manufacturers to demonstrate the functionality and performance of their components in practical, real-world scenarios. This makes it easier for engineers to evaluate and adopt components, reducing decision-making time and accelerating adoption rates.

• Enhanced Visibility: By turning their components into CUBOs, manufacturers position their products directly in the hands of engineers during the design process. This enhances brand recognition, helps to establish a competitive edge and allows the manufacturer to position themselves as an innovation leader.

• Increased Adoption: Engineers often avoid components with complex datasheets or unclear specifications. CUBOs simplify this by offering actionable insights, making components easier to understand and implement. Users can access a broader range of high-quality reference designs tailored to various Functionalities and Applications.

• Data-Driven Insights: Through CUBO Engagements, manufacturers gain valuable analytics about how their components are being explored and adopted. This enables them to fine-tune product offerings to better meet market demands as well as build trust and loyalty, through robust design support and tools.

• Competitive Differentiation: In a crowded market, offering components as CUBOs sets manufacturers apart by aligning with engineers’ modern workflows and simplifying the path to design wins. 

Types of CUBO Engagements

The types of CUBO Engagements can range from leveraging existing designs to creation of new and high-quality content that highlights the unique attributes of components. CELUS offers multiple levels of collaboration for component manufacturers and Suppliers. Mainly, we consider:

• Content Utilization: CELUS' Main CUBOs and Projects are available in Partner Cobrand.

• Content Creation: CELUS takes the lead in creating CUBOs and Projects for Partner Cobrand.

At CELUS, innovation is continuous. We're constantly exploring new ways to tailor CUBO engagements in a way that meets the unique needs of manufacturers, delivering smarter and more efficient design solutions. 

A Symbiotic Bridge!

As engineers increasingly rely on platforms like CELUS, partnering to create CUBOs ensures that components not only stay visible but become integral to the design process. CUBO engagements are a game-changer for component manufacturers, effectively bridging the gap between their products and the engineers who design with them.